Branding on a Budget for Charities

About Project

Need to shape a compelling brand on a shoe-string budget? Join our branding workshop if you are looking to develop or evolve your brand.

Our Branding on a Budget workshop will explore the building blocks of successful brands, including examples from small social impact organisations, to ensure your organisation has the tools to create a strong brand identity.

We know that charity organisations often have limited time and resource to put to brand-building, so this programme is designed to help your organisation maximise impact through easy, free and low-cost recommendations.

You will learn the importance of strong branding, how to supercharge your visual identity and how to connect with audiences.

This event will take place online. The webinar link will be released to delegates ahead of the event.

Through this training, you’ll learn to:

• Put yourself in your audience’s shoes and consider their needs
• Align your brand and marketing objectives with your business plan
• Define your brand character, so you can express yourself in a unique way
• Identify your stand-out visual elements, and how to make the most of them
• Craft the way you talk about what you do, so it is inspiring and clear

Who should attend?

This workshop has been designed for everyone but especially charities who have basic brand elements (name, logo, strapline and perhaps simple visual elements) but feel unsure about what to do next, or struggle to articulate their brand personality or ‘unique selling point’.

Level:

Aimed at beginner/intermediate