How To Write Compelling Copy for Charities

Media Trust

When

What

Choosing the right words can be a real headache! Your charity has events to promote, resources to share and volunteers to recruit, so it’s essential that your words not only capture your audience’s attention but also elicits a meaningful response.

How do you make sure your words have the desired effect and impact?

Come along to our exciting new copywriting training where you will uncover invaluable insights, master effective techniques, and explore innovative strategies to engage with your audience and overcome writer’s block. Dive into the world of persuasive copy, learn the art of writing an effective and compelling call to action, and discover how to add that final polish to your blog posts.

This training will be delivered online, via Zoom. If you would prefer to pay via invoice, please email cassandrab@mediatrust.org

Through this training, you’ll learn:

• How to compose, structure and write persuasive and engaging copy
• How to tailor your writing for different materials and different audiences
• Understand the importance of tone of voice
• How to write a strong call to action: get the response you want from your audience
• How to copy-edit and cut text effectively, to sharpen up your writing
• Develop skills that help you connect with readers and inspire them to act

Who should attend?

Anyone who is responsible for creating copy for their charity or charitable organisation